Not a story of sustainability although perhaps video-in-print will emerge as a great and low impact way to view moving images in print. If you’re one of the lucky readers to
get their hands on a limited edition copy of Marie Claire’s October issue, you’ll
have already seen the groundbreaking video embedded in Dolce & Gabbana’s new Pour Femme and Pour Homme campaign.

In
a UK first, Marie Claire has featured the film in a print advert. Page
35 of the October issue (with cover star Blake Lively) contains a
45-second Dolce & Gabbana video, shot by none other than Mario Testino.

The
sumptuous Pour Femme and Pour Homme film is set in a village square in
southern Italy. During a wedding party, a girl, played by Laetitia
Casta, lets her mind wander and fantasises about her lover, Noah Mills
(well who wouldn’t?).

We#’re going see move moving ads in print and with technology improving all the time, the cost is bound to come down.