This adds a visual layer of augmented reality to a static image.
There has been an obvious evolution from traditional to digital marketing. According to John Walters of Digital Narrative, embracing the new marketing mix can be of great benefit to your business and brand. South Africa is finally coming on board and making print interactive with Layar. This adds a visual layer of augmented reality to a static image, making use of image recognition technology through the consumer's phone camera to trigger a rich online media experience through a call to action. There has been a rise in the number of brands making use of such technologies in South Africa, and the possibilities appear to be endless.
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