Print and Paper Have A Great Environmental Story To Tell
Print and Paper is Renewable, Recyclable and Powerful, and has been the preferred communications medium for
2,000 years. In a multimedia world, it continues to be highly effective and, used responsibly, is inherently sustainable.
The Two Sides Vision
The Two Sides Initiative promotes the sustainability of Print and Paper and dispel common environmental misconceptions by providing users with factual information on why Print and Paper is an attractive, Practical and Sustainable communications medium.
Misleading "Go paperless", "go green" and "save trees” statements are common themes these days used for cost saving purposes and are damaging to the Print and Paper industry. It is our job to refute these claims.